Through individual and group interviews with real users, we developed a clear point of view and core values to frame the brand.

By listening to the user, we honed authentic messaging and a balanced tone of voice.

The visual style supports the welcoming and step-by-step ease of the product.

The prominent line expresses the flexible path that they're on—users want to feel considered and guided as they navigate their investments.

Partnered with a multinational financial services company to brand their new platform.

Our aim was to transition the clients from passive reactors to guided investors. We developed the positioning, values, and product name, as well as tone of voice and messaging. Through multiple rounds of execution, we built and evolved the visual style while consulting with the target audience every step of the way.

Partnered with a multinational financial services company to brand their new platform.